Currently the label text is only updated when set_value is called and the new value is different to the current value. So if a format callback is configured after the GcalMultiChoice is created, this won't be applied until the value is changed to something other than the default.
The problem in issue #100 (closed) is that the default value for "month" is 0=>January. gcal_date_chooser_init sets the format callback and then calls gcal_multi_choice_set_value with value==0 which won't update the label.
Fix by having gcal_multi_choice_set_format_callback update the label text with the result of applying the format callback to the current value.
Fixes #100 (closed)