Generic Branding
The reason why we have a unique name/branding for now is that the app is still experimental, and not ready to be a drop-in replacement for g-t yet. Long-term it will just be called Terminal and have a generic terminal icon upstream, but on the phone we'll need generic branding sooner since it's already installed by default there.
We should probably come up with a longer-term plan for this, and have some kind of short-term way of having generic branding (e.g. maybe a gsetting?).