Consider featuring Circle app banners in Software
A possible promotion angle for Circle software is via Featured banners in the Software app.
I know there have been discussions around how the featured apps in Software are defined (like whether they are defined by downstream distros or upstream in Software), and I don't know where those discussions ended up. But currently, it looks like it defines several hardcoded app banners in its source tree.
Maybe allowing Circle apps to submit a banner to be included in Software (with some requirements like an svg with a certain aspect ratio and translatable text) would be a nice way to showcase apps.
(I'm particularly interested in this one, because I made a banner for the snap store, and I think it's cute.)