Add support for serialising a GIcon to a GVariant and deserialising the
result back to a GIcon.

This solves a number of problems suffered by the existing to_string()
API, primarily these:

 - not forcing the icon to be a utf8 string means that we can
   efficiently encode a PNG (ie: just give the array of bytes)

 - there is no need to ensure that proper types are loaded before using
   the deserialisation interface.  'Foreign' icon types will probably
   emit a serialised format the deserialises to a GBytesIcon.

We additionally clearly document what is required for being a consumer
or implementation of #GIcon.

Further patches will be required to GdkPixbuf and GVfsIcon to bring
their implementations in line with the new rules (essentially: introduce
implementations of the new serialize() API).

https://bugzilla.gnome.org/show_bug.cgi?id=688820